Every disciple who has made the intentional decision to follow Christ is called to continual growth. In this way, discipleship can be envisioned as a series of stages--a journey--that one progresses through. Neither every journey nor every stage looks the same for everyone. What we call the "stages of discipleship" here is an example of possible moments on the journey. The ultimate goal of evangelization is that the disciple is continually open to receiving God’s grace to form disciple makers and spiritual multipliers, through a rich interior life, an authentic witness of faith, hope, and charity, and continuous conversion. Evangelization is not advertising, where it is enough to show products with convincing arguments; it is a testimony that springs from the heart and is manifested through one's life.